With the rapid pace of change in the digital landscape, it is important for businesses to anticipate future trends to be successful in their marketing efforts.

Website traffic refers to the number of visitors that a website receives. Measuring and analyzing website traffic is important for understanding how users interact with a website, and how to improve their experience.

The importance of having a clear digital strategy and how to create a successful one.

I have managed, built, updated and scoped a lot of websites over the years. There are some things that are the same, no matter what the CMS is. I’d like to share them with you so you can be aware.

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Everybody loves my digital skills. Nobody really understands what digital skills are. Everybody has opinions about how a website should look, function and produce.

No matter what they say, there’s no ‘easy’ way to build in Web2 or in Web3. Sure, with Web2, you have various automation tools, CMS platforms and design tools like Canva, but you still need to know your way around setting it all up.

Determine the purpose of the website. Research what your customers want. Include pathways within the site so that visitors know where to go next. Keep your website design clear and simple. Add call for actions throughout your site

Your website is only as good as its user experience. If your users can't easily find what they're looking for, or are confused by the layout of your site, you're going to lose them (and their money).

Just like WordPress and Drupal, headless CMSs are easy to use. They're designed to be user-friendly so that even beginners can use them without much effort.

The CMS that you choose will be critical to your success, so it's important to do your research and pick one that's right for you.

You might think that ecommerce marketing is easy. After all, if you have a website and some products, you're set, right? Well, not exactly. There's more to it than just slapping up an ad on Facebook and calling it a day.

SEO is a concept that is often an unknown within content strategy. People know they need it, but seldom know how to go about implementing an awesome SEO strategy. We would like to bust some myths and show you exactly how to create a SEO strategy that both works and engages your target audiences.