For starters, it's 2023. If your brand isn't online, it might as well not exist. I mean, how are you going to reach all those hip, young millennials and Gen Z-ers if you're not on social media?

With the hybrid workplace being the new norm, making sure people have good employee experiences is even more important.

Your website is only as good as its user experience. If your users can't easily find what they're looking for, or are confused by the layout of your site, you're going to lose them (and their money).

You need to be able to attract new customers and keep existing ones interested in what you're doing—and that's not always easy. But there are plenty of things that marketers can do to make their brands more authentic, engaging, and successful.