Planning digital projects
properly from the start
until launch. Continuously.

This often gets forgotten. Who is going to do what within the digital team? There is a whole backend behind all of those wonderful emails that get sent out, the new website, the implementation of all the digital strategies and the execution of the various projects in the pipeline.

Having a dedicated digital operations profile, will save you a lot of hassle and stop you from running around in circles. Trust us when we say this is a critical position. Don’t have the funds? Find them. This role will help all your digital projects succeed.

Make sure the lead flow, data and content are in alignment and working as expected. This is super important when setting up sequences where potential customers, current customers and partners can be impacted.

Data needs be analysed and broken down into easy to understand, unbiased metrics, ready for distribution. It is also the basis of developing a digital strategy and is integral when it comes to decision making.

A good digital strategy should include conversion rate optimisation. This is where all the different parts of a digital strategy combine to increase your business goals. By optimising the conversion rate, you are adding leads to your sales funnel and making sure all your hard work pays off.

When you work with digital operations, it is important to report on your findings, reasonings, actions and implementation. This is to provide transparency but also to enable those who will be working in the system an overview of steps taken and integrations that have been instigated.

Is the provider thinking of alternate ways to increase quality traffic to your website? For example, backlinking, PR, forums, and communities. All of these can help, alongside social media, to increase quality website traffic.

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

Technical SEO is the process of optimizing your website for the indexing and crawling phases. With technical SEO, you can help search engines, such as Google, access, crawl, read, determine storytelling rate, and index your website easily and with maximum impact.

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content. Hire a good copywriter to create long-form content that is over two thousand words in length, that is engaging and tells a story.

Any good digital strategy should include the process and actions in place to minimize website speed, optimising image sizes, including alt text on images, ensuring mobile websites are fast and easy to interpret, 404 errors (page does not exist) and sitemap crawlability.

Link building is one of the many tactics used in search engine optimization(SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks and internal links earn a higher ranking, which equates to more people seeing your site. It’s important to gain backlinks that are of quality content, has a lot of traffic and is applicable to your target market.