Using social media to grow your audience
Introduction
Do you have a Facebook page? A Twitter account? If so, congratulations! You are already in the game of social media, and you're probably overwhelmed by all the content out there. Social media can be a great way to connect with your customers, but it's also a tool for building up your audience. In this post we'll look at four simple steps for using social media to grow your audience: Know your audience; be authentic; provide value; and interact with others consistently over time.
1. Know your audience
One of the best ways to build your audience is to know them. In order to do that, you have to know the difference between your target audience and the competition.
What does your target audience want? What does their ideal experience look like? How would they describe themselves or their brand preferences in a few words?
What does the competition offer that you can't compete with directly (e.g., lower price, better customer service)?
Is there anything special about how your company is different than any other company out there -- like maybe you're more inclusive or more environmentally conscious than others in your industry? This can be a great way to differentiate yourself from competitors who aren't doing as much good for society as you are!
2. Be authentic, not robotic
Be authentic, not robotic.
As a brand or company on social media, it’s important to be honest and genuine in your content. You don’t want to come across as being fake or insincere in any way as this could turn your potential customers off. Instead, focus on posting things that are relevant to your audience and show them that their interests matter to you too by sharing personal photos and stories about yourself (but only if they're appropriate).
3. Provide value to your followers!
You’re on social media to build relationships with people, right? You want people to trust you and see you as an authority in your field. You can only do this by providing value to them.
Share content that is useful to your audience. This includes posts about things that are relevant to the industry of your business or blog, but also goes beyond that by having real-world tips on how someone can apply this information in their life or work situation. When sharing content related to your brand (e.g., blog posts), try not just sharing promotional material; focus on giving helpful advice or useful tips related to the topic at hand rather than just promoting yourself alone!
4. Interact with others and be consistent
Be active on social media.
Be consistent.
Interact with others (including people who don't know your brand yet).
Be authentic and helpful in your interactions.
Growing your social media following is worth the effort, because it will help you reach more customers in the future.
Social media is a great way to get in front of people who are interested in your product or service. It’s also a great way to reach people who are interested in your company, and it can even help you reach new customers who may not know about you yet.
Social media is a great place to make connections with influencers, journalists and other people who can help spread the word about your business.
Conclusion
Social media is a powerful tool for your business. It can help you find new customers, connect with existing ones, and grow your brand. If you have a good understanding of your target audience, know how to use social media effectively, and consistently provide value to people who follow you, then you will be in great shape!
