Strategy | Digital | Marketing | Digital Marketing
I've been working with marketing and digital for the last 12 years, both for amazing global companies and with my consultancy firm.
During that time, I've worked on large projects involving:
〰 Website migrations
〰 Website language translations and expansion
〰 Project management of digital platform migrations, translations, updates and improvements
〰 Editing websites and copy
〰 Redesigning websites
〰 Setting up and optimising e-commerce platforms
〰 SEO and running ads
〰 Making new and easy-to-use websites
〰 Writing copy
〰 Content creation for websites and social media platforms.
⭐ My strengths lie in carefully planning projects and ensuring they run smoothly and within budget while ensuring the team and stakeholders are informed.
Marketing
Digital Marketing
I help clients by developing and implementing comprehensive digital marketing strategies that enhance online visibility and drive traffic. This includes managing SEO, PPC, content marketing, social media campaigns, and email marketing. By leveraging analytics and performance metrics, I ensure continuous optimization of digital campaigns, leading to higher engagement and conversion rates.
Marketing
I help clients in creating effective marketing plans that align with their business goals. This involves market research, branding, product positioning, and promotional activities. By crafting compelling marketing messages and utilizing various channels such as print, media, and events, I help businesses reach their target audience effectively and build a strong market presence.
Strategy
Digital Strategy
Effective branding strategy builds recognition, loyalty, and trust, driving business growth and success. Together we can define your brand, create visual elements, and find your tone of voice to make sure you are seen.
Branding Strategy
Optimizing websites, enhancing social media presence, implementing SEO practices, and utilizing data analytics. By integrating digital tools you can increase visibility, and boost overall performance.
Business Strategy
Analyzing market trends, identifying growth opportunities, assessing competitive landscapes, and recommending actionable steps to enhance operational efficiency and profitability.
Whether you are at the start of your journey, or are deep in the trenches of growing your company or teams, I take a holistic approach to evalutaing where you are at and work with you to move towards where you want to be.
Digital Project Facilitation
Helping to evaluate your digital platforms and find a solution that incorporates all your needs.
Digital Project Assessments
Providing holistic unbiased project evaluation assessments for your digital projects.
Project Management
From website builds to managing workflows within creative and marketing teams, I take a holistic approach by first assessing a teams strengths, project timelines, budgets and what the end goal is for a project
Website Migrations
Website migrations are often quite complex and require a detailed project evaluation assessment, followed by an extensive project management plan and thorough implementation.
If you would like me to help you migrate your website it will be done in two - three phases, depending on your project scope.
Contact me for a website migration quote.
Website Design
How we can help
Effective website design is about more than just aesthetics; it’s about creating an intuitive and enjoyable user experience. Our design services focus on blending form and function to deliver a site that not only looks great but also performs exceptionally well.
Key Components:
Wireframing and Prototyping: Creating blueprints for the site’s structure and layout.
Visual Design: Developing the site’s visual elements, including color schemes, typography, and imagery.
Responsive Design: Ensuring the website looks and functions well on all devices, from desktops to smartphones.
Interactive Elements: Adding features like animations and interactive forms to enhance user engagement.
Website Redesign
Why it’s important
A website redesign can breathe new life into your online presence, improving aesthetics, usability, and performance. We work with you to identify areas for improvement and implement changes that enhance user experience and align with your brand identity.
Key Components:
Current Site Analysis: Evaluating your existing website to identify strengths and weaknesses.
User Experience (UX) Improvement: Enhancing navigation, layout, and overall user interaction.
Visual Design Update: Refreshing the website’s look and feel to make it more modern and appealing.
SEO Optimization: Updating the site to ensure it meets current SEO best practices.
Website Performance Optimization
How we can help
Key Components:
Speed Optimization: Reducing load times by optimizing images, code, and server configurations.
SEO Performance: Implementing SEO best practices to improve search engine visibility.
Analytics and Reporting: Using tools to track site performance and user behavior, providing insights for further improvement.
Technical Audits: Conducting comprehensive audits to identify and fix any technical issues affecting performance.
A fast and efficient website improves user satisfaction and search engine rankings. Our performance optimization services focus on speeding up your site and enhancing its overall performance.
Content Strategy
How we help
Content is at the heart of our 360-degree marketing strategy. We create high-quality, engaging content that informs, entertains, and inspires your audience. Our content marketing efforts are designed to build trust and establish your brand as a thought leader in your industry.
Key Components:
Content Strategy: Developing a content plan that aligns with your marketing goals.
Content Creation: Producing various types of content, including blog posts, articles, videos, infographics, and more.
Content Distribution: Sharing content across relevant channels to maximize reach and engagement.
Social Media Strategy
As a social media strategist, I help companies and individuals develop and implement effective social media strategies that enhance their online presence and engage their target audience.
This involves conducting thorough market research to understand audience preferences and behaviors, creating compelling content tailored to various platforms, and optimizing posting schedules for maximum reach.
I also analyze performance metrics to refine strategies, ensuring continuous improvement and better ROI. By fostering community engagement and leveraging trends, I help clients build strong, authentic connections with their audience and achieve their business goals.
FAQs
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Digital Marketing involves promoting products or services using digital channels like social media, email, and websites.
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A well-crafted digital strategy ensures that all online efforts align with your business goals, improving efficiency, reach, and ROI.
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A strong branding strategy helps distinguish your business from competitors and builds customer loyalty.
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Personal branding helps you stand out in your industry, build trust with your audience, and create a unique identity that supports career growth.
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Content marketing builds authority, engages your target audience, and drives organic traffic, leading to higher conversions.
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A social media audit helps identify strengths and weaknesses in your current strategy, optimizing performance and increasing engagement.
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Success is measured through key performance indicators (KPIs) like conversion rates, customer engagement, and return on investment (ROI).
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SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results, increasing visibility and driving organic traffic to your site.
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SEO is a long-term strategy, and it typically takes 3 to 6 months to start seeing significant results, depending on factors like competition and the industry.
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A professional website establishes credibility, provides information to potential customers, and serves as a central hub for your online presence.
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Strong branding creates a memorable identity, builds customer loyalty, and differentiates your business from competitors, leading to long-term success.
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Your homepage should include a clear value proposition, easy navigation, key services or products, and a strong call-to-action to engage visitors.
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Focus on intuitive navigation, fast loading times, mobile responsiveness, and clear calls-to-action to improve user experience.
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Social media amplifies your brand message, allows for direct customer interaction, and helps build a loyal community around your business.
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Content marketing establishes your brand as an authority in your industry, providing valuable information that resonates with your audience and builds trust.
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Consistency, a unique value proposition, strong visual identity, and a clear brand voice are essential for effective branding.
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Email marketing allows you to maintain direct communication with your audience, promote your brand message, and nurture customer relationships through personalized content.
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Rebranding can refresh your business image, attract new customers, and align your brand with current market trends or a new business direction.
