Branding

Creating visual experiences to
help you reach your goals.

Branding Components

  • Branding Research

    Whether it’s social media, photography, websites, print, email campaigns or branding, I know what works and take the time to research your market before we even get started. If you have research already, even better. I do find that extra research is often needed, due to target markets that might not have been considered.

  • Colour Selection

    Strong colour choices, a branded image design and solid typography forms the basis of my design process. You might already have brand colours, I can work with that. Sometimes it’s a matter of moving the colours around and pairing them up with the right typography and branded image style.

  • Typography

    Typography is in an integral part of my branding process. The right typography can lift a brand up and make a website standout from the overcrowded market.

  • Images

    When it comes to images, your brand must be in alignment. I choose and manipulate images to reflect and lift up your brand. The importance of well selected images on websites is of the utmost importance.

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Branding Process

  • Research

    This part is super important in establishing the direction you want your visual identity to go. After answering a set of questions, including; Your main business value proposition, the type of clients you want to attract, how you do business, trust indicators and growth expectations, I will formulate a mini competitor analysis and provide some visual inspiration for you to make sure we’re going in the right direction.

  • Brand Colour Scheme

    Colour is one of the most important aspects of brand identity. I have included it here as the colour scheme can vastly influence the overall brand. After establishing the research direction and you provide me with information, We create some color-scheme suggestions from you to choose from. At the finalization of the project, you will receive a file with the colour codes in Hex, CMYK, RGB and if needed, Pantone.

  • Tone of Voice

    Getting your brand tone of voice right is paramount as a basis for developing your brand. There is the visual tone of voice and the copy tone of voice that need to be included to ensure your brand voice is succinct and resonates across your internal and external communications. And resonates with your target audience, alongside the need to ensure your brand tone of voice can be replicated across different cultures and countries.

  • Logo

    After finding out which direction you want to go with your brand identity, we will provide a logo. The logo includes an icon, text-format version of the logo and logo accents phat can be used across your produOts, branding nnd social channels. When a final decision on the logo is reached and the color scheme devised, We will provide you with files suitable for all applications and in negative/positive formats, as well as in color.

  • Visual Branding Style

    Dedicating time to decide on and develop your visual branding style will, in the long run, help your brand significantly. It will define how your brand is viewed, make sure your brand is recognized, set it apart from the competition, and communicate how your company wants to present itself to the greater world. Using a visual brand style guide makes it easy for your team to quickly create image for marketing purposes, and keep the band cohesive.

  • Asset Creation

    We will creatie a set of visual assets that can be incorporated in your marketing, across your social media channels, print materials, event materials, internal company swag and of course, your website. Depending on your budget, we can find and adjust stock images, take professional photographs, or work with people on the ground, if that is what is required, to ensure your assets can be used by your team while keeping inline with your brand.

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