Digital Strategy
I help clients by developing and implementing comprehensive digital strategies that enhance online visibility and drive traffic. This includes websites, digital platforms, integrations, CRM, SEO, content marketing, social media campaigns, and email marketing.
SEO & LLMs/AI Search Strategy
LLM/AI Search Strategy
Determining the best way forward for your content and brand to appear in AI searches.
SEO Strategy
Auditing your website, assessing keywords and action steps for optimising SEO.
SEO Content Strategy
Strategy for content creation, stories and content types to improve SEO.
CLIENT WORK
MYOB Acumatica
My role: Creating a practical LLM AI Search Workshop and Strategy
LLM Practical AI Search Workshop & Strategy
How to work with LLMs & AI Search
Goals of the Workshop & Strategy
Understand the why and the how of LLMs
Learn how to create LLM ready content
Leverage partners and external signals
Learn about Ai Tools
Use the actions we talk about during the workshop for next steps
Looking for an LLM & AI Search Strategy? Get in contact.
CLIENT WORK
Tekla
My role: SEO Audit of the website & SEO Strategy
SEO Audit & Strategy
Website audit
Keyword research
Channel distribution
Short term improvements
Technical SEO issues
Long term improvements
Content plan for improving SEO
Looking for an SEO Strategy? Get in contact.
Website Migrations
Website migrations are often quite complex and require a detailed project evaluation assessment, followed by an extensive project management plan and thorough implementation.
If you would like me to help you migrate your website it will be done in two - three phases, depending on your project scope.
CLIENT WORK
Bannerflow
My role: Website Project Evaluation + Migration + Project Management + Maintenance
Website Migration
Migrating from WordPress to HubSpot
Digital project evaluation and risk assessment
Strategy and plan for the migration
Project managing the migration and coordination
Test coordination of the connected digital systems
Ongoing website maintenance for the changeover period
Looking to migrate your website? Get in contact.
Retention Strategist + CRM Marketer
Email Design
Creates briefs for a designer for email design/designs emails and writes copy.
Email Marketing
Manages strategy + implementation of all
email marketing.
Newsletters
Designing, writing and implementing newsletters, ready to send.
CLIENT WORK
Fleet Newsletter
My role: Setting up the newsletter tool, creating, designing and implementing newsletters
Newsletter Setup & Design
Setting up the newsletter tool
Designing newsletters
Setting up newsletters
Testing newsletters
Newsletter distribution
Looking for newsletter tool setup and design? Get in contact.
Website Performance
A fast and efficient website improves user satisfaction and search engine rankings. My performance optimization services focus on speeding up your site and enhancing its overall performance.
CLIENT WORK
SaaS Digital Workplace Brand
My role: Digital strategy and stakholer management
Digital Strategy
Digital project evaluation and risk assessment
Digital channel audit
Strategy and plan for digital channels
Short term wins
Long term goals and actions
Stakeholder management
Project managing the digital strategy implementations
Looking to digital strategy? Get in contact.
Branding That Helps You Get Seen
Brand Voice & Messaging
Defining the tone, language, and messaging framework to ensure consistency across all communication channels while effectively connecting with the audience.
Identity Development
Creating a cohesive brand identity, including logo design, colour palette, typography, and visual style, that resonates with the target audience and aligns with the brand’s values and mission.
Audience Insights & Strategy
Conducting research to understand the target market, competitors, and industry trends, crafting a strategic approach to positioning the brand effectively.
Digital Project Facilitation & Assessments
Helping to evaluate your digital platforms and find a solution that incorporates all your needs. Providing holistic unbiased project evaluation assessments for your digital projects.
Digital Project Management
Project Managing your teams and tasks to make sure they are delivered on time and as per the design brief. I can create the design briefs, allocate tasks, set up project management software and keep your teams aligned, while managing stakeholders and expectations.
Digital Roadmap & Strategy
SaaS Customer
My role: Creating a Digital Roadmap & Strategy
Digital Roadmap & Strategy
Business Goals
Business impact
Risk Assessment
Internal Stakeholder Suggested Improvements
Website Redesign and UX
Competitor Analysis
Segmentation
Ads Strategy
Customer Journey Improvements
Digital Roadmap
Budget Cost Estimates
Next Steps: Planning
Looking to migrate your website? Get in contact.
