Branding and concept development for a creative studio in Copenhagen.
The lakes are a defining feature of Copenhagen. We took the lakes and combined them with a minimalistic representation of the word sød in Danish, which means sweet. Utilising bright blue, signifying trust and pairing it with pale pink, to invoke a sense of calmness, we formulated the branding colours. Yellow was introduced as a lively happy colour, a reflection of the SØD team one feels when working with them.
SØD visual logo
The wavey lines representing the lakes in Copenhagen, with the bright blue invoking a sense of trust
SØD colour choices
Using a combination of bright blue, pale pink and warm yellow, we embodied what SØD represents
SØD alternative logo
Incorporating the Danish Ø with a warm yellow background, we bring forth the thought of Danish hygge
SØD typographic logo
We created this custom text to be used as a font based version of the SØD logo, using strong lines
SØD pattern 1
Diagonal stripes depict the tight strategy and carnival atmosphere of Copenhagen in Summer
SØD pattern 2
The wave pattern reflects the calm movement of working with SØD and of course, the lakes of CPH
