Branding and concept development for a creative studio in Copenhagen.
The lakes are a defining feature of Copenhagen. We took the lakes and combined them with a minimalistic representation of the word sød in Danish, which means sweet. Utilising bright blue, signifying trust and pairing it with pale pink, to invoke a sense of calmness, we formulated the branding colours. Yellow was introduced as a lively happy colour, a reflection of the SØD team one feels when working with them.