Branding and concept development for a creative studio in Copenhagen.
The lakes are a defining feature of Copenhagen. We took the lakes and combined them with a minimalistic representation of the word sød in Danish, which means sweet. Utilising bright blue, signifying trust and pairing it with pale pink, to invoke a sense of calmness, we formulated the branding colours. Yellow was introduced as a lively happy colour, a reflection of the SØD team one feels when working with them.
The wavey lines representing the lakes in Copenhagen, with the bright blue invoking a sense of trust
Using a combination of bright blue, pale pink and warm yellow, we embodied what SØD represents
Incorporating the Danish Ø with a warm yellow background, we bring forth the thought of Danish hygge
We created this custom text to be used as a font based version of the SØD logo, using strong lines
Diagonal stripes depict the tight strategy and carnival atmosphere of Copenhagen in Summer
The wave pattern reflects the calm movement of working with SØD and of course, the lakes of CPH
