With this project, there was a focus on the relationship between security & criminal justice and how it can be reimagined to manifest within the urban space. This has been my primary area of research for my client’s research portfolio. Specifically, the client wanted to explore new forms of personal protection & other tools that can be harnessed by community power to advance urban planning in methods not limited to state structures.
“I think this is the one! I think the two ‘windows’ that have blocked light send a great message and the rigid lines are severe yet playful in their placement.”
Cover design for a business report
“Thank you so very much. It has been great to work with you and I look forward to the next time.”
The next time came quickly, with Daniela requesting for me to design the inner title pages as well.
Are you looking to improve your SEO 300%? Maybe you need some branding? How is your digital advertising going? Need a social media strategy? Looking for a 100 day marketing plan?
Reach out to us so we can begin the discussion to figure out how we can help you with any or all of the above!
We usually begin with a site or channel audit for the service you wish to purchase from us. From there, we will create a presentation based on data, with suggestions on improvements. For more in-depth strategy and implementations, we have solutions based on your compay goals and size. If you already have your strategy in place, we are happy to work together to make sure it is carried out to the letter.
Do you need pricing? Fill out the form and we can talk all about that and more!
Need to increase website engagement and increase online sales?
We will take care of all your SEO needs in depth, on time and with that extra bit of care thrown in. It’s how we roll.
SEO strategies come second nature to us and we know the benefits of having the right key phrases in the right place, to make sure your website can be found by Googles search algorithum, ad platforms, social media platforms and your future/current clients.
Running together with SEO are Ads. We create Ad strategies tailored to your target audience, on platoforms such as, Google AdSense, AdRoll, Facebook, Instagram, Taboola, Capterra and many more. It’s true, we can help you get your name up in lights and in front of the people you want to see it. The high converting clients who are just a web page away.
To do this, we first create a strategy for you, which involves the following:
Analysis of target markets
Competitors and your industry
Strategic goals for your business
Strategies to get you on your way
An implementation plan, including keywords and Meta Data updates
SEO is a long term project and we therefore work in three month contract periods. The initial strategy and keyword/phrase research can be purchased as a separate, initial project. If you would like a first trial period of SEO within your website, where we optimise all pages, keywords/phrases and copy, that can also be arranged for a specified cost per page of implementation. Research and strategy can be purchased as a project for an initial project as well.
Be a sought after place to grow your career and for new prospective employees to join.
Posting on social media to encourage engagement and be the place you say you are.
On average, employee branding posts achieve a much higher level of engagement
Employee spotlight posts on social media
Employee spotlights on the internal media streams
What does this do?
It creates a team
Helps employees get to know each other
Helps encourage employees to share experiences externally
Helps find more people and retain good people
Leadership initiatives –The why
“More than 60% of C-suite executives said they were more willing to pay a premium to companies that create thought leadership with a clear vision.”
The knock-on effects are employee respect and attracting top talent
Team rotation and interesting adventures
People & Experiences teams
Customer service teams
Professional services teams
Everybody wants to be famous!
The list is endless for possible stories to contribute.
Steps to take to harness the raw power of Leadership
Leadership section on your website
Leadership articles published on external platforms – Think industry specific and the wider global audience. You never know who is watching
Take hot subjects and give to Leaders to write about, or have someone write them on their behalf.
Map out industry events globally and determine opportunities
Build up Leadership profiles externally, including social media
Translate leadership articles/content to strategic languages
Spread far and wide to gain more traction
Offer to speak at Universities/Speaking opps/Almuni events
Review Leadership social profiles and suggest improvements
Leaders publishing content on their personal LinkedIn
Scripts for events, talks, videos and applications
Feature pictures of leaders with people, think industry specific influencers
Position leaders at global industry events
Generally build leaders online presence
Leadership initiatives –The outcome
Increased external company exposure
Attracting top talent
Career development for teams
Positioning as experts in their fields
Happier teams through respect
Increased company revenue
Increase in global partnerships
“It’s more powerful than marketers think.B2B marketers and salespeople significantly underestimate the impact of thought leadership on demand generation and sales efforts compared to actual feedback from B2B buyers.”
EDELMAN STUDY 2019*
Not sure where to start? We offer Employee Branding Workshops and Consultancy options, tailored to your business. As part of the Consultancy, we provide a detailed booklet specific to your needs to get your employee branding on track to be being awesome. Not only do we give you the tools, we make sure you follow through. What’s the point in strategy if you don’t use it?!
Need your social media posts to stand out and get noticed? You’re heading in the right direction. A social media copywriter not only crafts beautiful sentences, but ensures keywords are included and writes within your branding style. Are you more corporate? Try adding some humour to your posts. Selling your awesome products through social and want to get noticed? Use copy that helps to convert into sales.
How can I do this?
Key tip #1
Interactions are key to growing your social networks.
Key tip #2
Each social network is different and copy should be adjusted accordingly.
Key tip #3
If you are pressed for time or don’t have a huge budget, choose one social network and build that up. You can always work on the other networks later on, or reshape content.
Key tip #4
Choose the social networks you work with carefully. If you want to promote your company, LinkedIn works well. If you want to promote products, go to Instagram.
Key tip #5
Use every single word when writing a post.
Key tip #6
Decide on your brand voice.
Key tip #7
Use emojis, they’re quite useful to explain concepts or get your point across and are only counted as one character.
Key tip #8
Humour, within reason, can brighten someones day and encourage them to interact with your post.
Please help me!
A Social Media Copywriter crafts copy that helps to promote and explain products, services and brands on social networks.
Social Media Copywriter services we offer include, writing social media post copy, updating social media pages, and responding to followers and tracking user engagement. We have expert level web content writing skills and high-level experience working with advertising on multiple social networks.
We help you to maintain a strong online voice and brand consistency within your marketing goals.
What we can help with extended
Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram
Optimize social media posts (language, tone, message) based on your target audience’s behavioural patterns
Update your social media pages with compelling company news
Coordinate with your internal teams to create advertising posts (e.g. for events, open roles and product releases)
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Apply advertising techniques to boost brand awareness, like promotions and competitions
Respond to questions and comments on your social media pages in a timely and accurate manner
Network with clients and industry professionals
We have packages available depending on your needs.
Social media post copy only. Price is per social media platform per post. Each platform has a recommended word count per post. The pricing we give you is per word count, based on the social platform best practices.
We recommend getting a social media audit and target market analysis done before hiring a social media copywriter. If you require either of those things, reach out and we can help with those as well.
If you’re just starting out, a thorough target market analysis and brand voice evaluation should be done before you even consider hiring a social media copywriter. It’s best to do things properly from the beginning as it makes for smooth sailing down the track.
Package: Give me a bit more
Social media post copy Tracking analysis Campaign copy
Package: Give me everything
Everything in our extended help Post engagement
If you would like a full Social Media Strategy, require graphics or a full social media campaign plan to be executed, we have options available. Please reach out so we discuss. The options and pricing for social media copywriting will differ depending n the package you choose and the depth you wish us to help you.
We love social media! For you, we will be passionate about anything if we get to work in our favourite social channels.
Summer Nights Studio also offers workshops and training on how to work your social channels, as a corporate brand, personal brand or a small business. We leave no one out! You should be warned, we can talk about social media marketing all day. So book in some time.
The way I write is like an avalanche. Presently, I have four novels in the process. Two of which, in my excitement, were sent to agents in the hope of getting them published. After many rejections, I pondered what I could do to improve my stories. Not having access to a ready stream of editors and draft reading guinea pigs, left me in a quandary.
Online, there are myriad resources for writers and between several different suggestions, I created my own scene outline and plot guide. This has helped me a great deal in figuring out various sections and explanations of the chapters. Some of the ways it aided in clarification and how you can use the template, are outlined below.
The parts explain where you are in the story. If you follow the timeless adage of a beginning, middle and an end, you can simply add beginning in the first column. If however you are writing something epic and are not following any one system, the possibilities are endless. You could, for example, add Season one or a certain character reverie as the part. I prefer to keep it simple, as my writing is chaotic and structure is something I have to work hard on.
For me, I add beginning and draw lines down with arrows to where the next part begins. You can use the word program for this or if you’re like me and like to print, you can easily draw it on by hand. The parts are directly related to the timeline and must be considered to ensure pacing is kept at a reasonable level and the reader doesn’t get too bored.
Timeline and Seasons
Along with the timeline, seasons help the writer pen down the parts of a novel in such a way that they can follow along and easily grasp where they are in the book. The timeline can be depicted in seasons, dates months, years and by character development, namely age. Cross-referencing the character list with a column dedicated to age and timelines is so very helpful when organizing the structure of a novel.
If you are like me, and write like a maniac, the words spilling on the page as if you’re in a trance, forgetting to eat and writing parts of your novels via self-addressed emails, on your way to your day job, figuring out structure is the catalyst in forming an easy to follow novel.
Winter is my favorite Season and I often find that through my writing, it is perpetually Winter! There’s something about the snow and the bleak landscape that I have fallen in love with. It has taken a lot of discipline, combined with a very detailed scene outline and plot guide to persuade myself to include Summer. There’s a great deal to learn about writing descriptions of the so-called warm season. I’m distastefully pushing my boundaries with that one.
This one seems a little obvious, but it is super important. Without the Chapter column, the other sections would not make sense. It can be labeled, romantic interlude, noting the characters involved, or introduction of, such and such a character. The chapters tie everything together and make it easy for you to move things around if you feel one chapter might better be placed before another. It could be that there’s a chapter describing a past event where the reader would gain a benefit in knowing the history, prior to delving into the character plot of a given scene.
A while back, I asked on a writers forum, for a critique of the first few chapters of my favorite novel so far. The feedback was valuable and the gentleman suggested I split up the first chapter and add the past tense paragraphs to the beginning. This, he suggested, would help with the flow and encourage the reader to continue. He also suggested I shorten my sentences. Sound advice, although sometimes difficult to master.
Chapters delineate sections in a novel. The original idea for the novel can be broken up into its parts by organizing it into well-defined chapters. Splitting up whole sections into chapters has helped me to define plot points and expand on the original idea of the section. Sometimes, the separated chapters, lead me to new ideas and help to elaborate a scene into a monumental turning point in the book.
Like I said, I write like a maniac, the words spilling onto the page. The trick to good writing is defining the verbal noise from the gems that sparkle, setting the readers emotions into a flurry. Defining chapters help with this a great deal.
Region where the scene takes place
Cartography is a passion of mine and being a visual person, I create my own hand-drawn maps, occasionally creating a version in Adobe Illustrator, when time permits. The maps I draw, sit next to me at all times and I scribble down notes on them. I plot the paths the characters travel on with thin dotted lines, outline borders, forests, and cities.
Occasionally I’ll add notes to major events that have happened in a specific region. This is then added to the scene outline and plot guide. Maybe it’s overkill, but my writing style requires great discipline when it comes to structure. The characters become a part of me and that affection can lead to editorial errors. Not to mention, chaotic and jumpy scene shifts.
Outlining the region helps greatly with determining the weather and Seasonal changes throughout the novel. Especially if the world you have created, is not a mirror of the one we inhabit.
Reaction to a scene
Noting down the reaction to a scene helps with writing flow and ties parts of the novel together. This column has been instrumental in making sure sections of my novels are followed by the cause and effect rule. The Queen kills the King. Later we find out the consequences of her actions. She can’t just kill the King!
The reaction to a scene is also called a sequel. I find that confusing, but it should be noted, in case you’re used to that term. In this column, you can note down simple phrases like the Queen finds out the King was holding back an army of zombies when he was killed, the zombies moved towards her kingdom. Adding the chapter where the reaction takes place is also a good idea, for future reference.
This is my favorite part of writing. Determining the characters, their attributes, names and cultural sensibilities is pure bliss. I have pages scattered around my home, with lists, descriptions, possible cultural persuasions and ideas of how the characters intertwine with each other.
The character column, helps me keep track of everybody’s movements and makes sure, a character doesn’t show up in a city, when he is actually on the other side of the world. Unless of course, he has magical power’s, but that’s beside the point.
Defining which characters are in a particular scene, help elaborate on the plot events and add structure to their locations and where they will end up. The introduction of characters is equally important.
Introduction of characters
This might seem a bit over the top, but for me, it helps with the continuation of the plot. It allows me to define where a new character is coming into play and if it is adding one too many characters in a certain part of the book. I have a novel that’s six hundred pages, that I’m working on. Keeping track of the new characters is mind-boggling, to say the least.
Although I must admit, the aforementioned novel is my baby. Editing it turns into reading it. Sections are cut out and moved to other novels, characters names have been changed, new worlds created, children were born and then those sections were removed. The list is endless. The point I’m at now, with this particular novel, is back to the original draft. Now, I need to remove the sections I stole from this novel and write a new section, around twenty chapters of another novel I’m working on. The life of a writer!
Characters can be introduced when the setting changes and is defined.
Differing from the timeline and Season, the setting adds the descriptive language, backing up the scene and giving the reader a bird’s eye view of the situation. It might be Winter, but are they in the mountains? Or are they sweating in a swamp infested with crocodiles?
Describing cities is a great way to reel the reader in. The setting can denote a romantic, dreamy city, or a harsh and bitter town on the outskirts of a coal mine. This column in the scene outline and plot guide, ties in with the timeline, season and region, assisting with the major events and major plots, further along in the template.
The setting is one where I need to watch my sentence length. The flow of descriptive words falls like a hailstorm onto the page, hammering out any other finer points. Well, for me at least. I’m often more interested in the social interaction of the character’s and dialogue, forgetting to set the scene properly. This is something I’m working on. But I don’t like it.
One must be careful to balance the setting with the character interactions. Explaining the rolling hills of Ireland over the course of three pages could be detrimental to the timeline and bore the reader. I myself, don’t have to worry about overdoing it in this area.
Landscape description needs to descriptive enough for the reader to gain an exacting picture of the scene in their minds. Being careful not to over describe the scene setting, so the reader does not lose interest.
There are many ways to add detail to setting descriptions. One can easily write, they were surrounded by the desert. But what kind of desert? Is it a cold and windy Siberian desert? Or does the harsh winds of Arabia, lash hot sand across the dunes. Blinding the inhabitants and rendering them speechless? Is it a swamp? Or a mirror of the earth we live on?
Seasons also play a huge role in story writing and can instantly imbue a description of a landscape with only a few words.
Here, we get to the nitty-gritty of structural integrity. The scene might introduce a character and their history, but the events are the actions, signifying a turning point in the novel. The scene could read, the Queen kills the King and the Major Event in relation to that scene, could be and the Queen burnt the city to the ground.
I will admit, I need to work on the events. Defining them and elaborating on their significance and the relationships between the reaction to the scene. Often, I add too many events in one paragraph and it spirals out of control. This column helps me a great deal with structuring and pacing my writing.
The scene and the major events lead us into the major plot. The Queen is introduced, she kills the King, zombies invade as the reaction and she burns the city down. The major plot description is the reasoning behind the Queens actions. The Why. That leads into what happens next.
In my writing, I have way too many major plots. The excitement of writing battle scenes gets smashed together with romantic twists that are all out of sync. I’m working on that! It’s not as much fun and editing can be tiresome or can be overlooked, by the excitement of the scene and me saying to myself, but it’s too good and intense to split up!
That’s when I put the novel away until I can be the mean editor, but not too mean, otherwise I end up cutting whole chapters in my haste. You have to find the writing editing balance. This guide is really helping me with editing and defining the major plots.
It takes time, but it’s relaxing, setting up the grids and feeling like you’re contributing to the publishing effort.
Keeping things in simple sentences helps to define the novel and relay any conflicts that are happening in the book.
Conflicts are important in a sense of the major plot and the scene. The conflict would be the zombies coming for the Queen’s kingdom after she killed the King. The conflict happens at the same time as the major plot and scene. The conflict column helps to define what else is happening in the chapter and whether I should move a conflict section into another chapter. Sometimes, the conflicts can be built upon and can become a reaction to a scene. The template makes it easy to move sections around with a simple cut and paste.
Personally, I like to print it out, then I scribble all over it. I’m trying to keep to the neat word version, but old habits die hard. There’s something about print that helps me to concentrate. Must be the physical touch of the paper.
Conflicts can lead to consequences of earlier events and having them side by side, makes it easy to cross-reference them with the reaction to a scene.
Consequences of earlier events
The consequences of earlier events are different to a reaction to a scene, in the sense that they can outline alternate event outcomes. Reaction and consequence in this situation are different. The reaction would be when the Queen killed the King and the zombies were let loose. The consequence would be what led the Queen to kill the Queen in the first place.
I have to push myself with this column. Grit my teeth as I inwardly say no, no, no, no, I don’t want to do it! Printing out the drafts helps me a great deal, as I can jot down notes, defining the structure and the chapter relationships. My mind reels on this part. I often wish I had a husband who was secretly an editing fanatic, without the harsh rebukes.
The Notes column is self-explanatory. In this column, I often jot down ideas and possible relationship action points. Sometimes, I’ll write, add a new chapter about such and such or define the chapter in relation to scene outline and consequences.
I hope the template I created, helps you with achieving that golden word, published. If you’d like me to review your work or need help with editing and defining plot, drop me a mail!
If you have questions about the template, you’re welcome to get in contact.
Download your very own copy of the Scene and Plot Guide template