Social Media Copywriter

Need your social media posts to stand out and get noticed? You’re heading in the right direction. A social media copywriter not only crafts beautiful sentences, but ensures keywords are included and writes within your branding style. Are you more corporate? Try adding some humour to your posts. Selling your awesome products through social and want to get noticed? Use copy that helps to convert into sales. 

How can I do this?

Key tip #1

Interactions are key to growing your social networks. 

Key tip #2

Each social network is different and copy should be adjusted accordingly.

Key tip #3

If you are pressed for time or don’t have a huge budget, choose one social network and build that up. You can always work on the other networks later on, or reshape content.

Key tip #4

Choose the social networks you work with carefully. If you want to promote your company, LinkedIn works well. If you want to promote products, go to Instagram.

Key tip #5

Use every single word when writing a post.

Key tip #6

Decide on your brand voice.

Key tip #7

Use emojis, they’re quite useful to explain concepts or get your point across and are only counted as one character.

Key tip #8

Humour, within reason, can brighten someones day and encourage them to interact with your post.

Please help me!

A Social Media Copywriter crafts copy that helps to promote and explain products, services and brands on social networks.

Social Media Copywriter services we offer include, writing social media post copy, updating social media pages, and responding to followers and tracking user engagement. We have expert level web content writing skills and high-level experience working with advertising on multiple social networks.

We help you to maintain a strong online voice and brand consistency within your marketing goals.

What we can help with extended

  • Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on your target audience’s behavioural patterns
  • Update your social media pages with compelling company news
  • Coordinate with your internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on your social media pages in a timely and accurate manner
  • Network with clients and industry professionals

We have packages available depending on your needs.

Package: Light

Social media post copy only. Price is per social media platform per post. Each platform has a recommended word count per post. The pricing we give you is per word count, based on the social platform best practices. 

We recommend getting a social media audit and target market analysis done before hiring a social media copywriter. If you require either of those things, reach out and we can help with those as well.

If you’re just starting out, a thorough target market analysis and brand voice evaluation should be done before you even consider hiring a social media copywriter. It’s best to do things properly from the beginning as it makes for smooth sailing down the track.

Package: Give me a bit more

Social media post copy
Tracking analysis
Campaign copy

Package: Give me everything

Everything in our extended help
Post engagement

If you would like a full Social Media Strategy, require graphics or a full social media campaign plan to be executed, we have options available. Please reach out so we discuss. The options and pricing for social media copywriting will differ depending n the package you choose and the depth you wish us to help you.

We love social media! For you, we will be passionate about anything if we get to work in our favourite social channels.

Summer Nights Studio also offers workshops and training on how to work your social channels, as a corporate brand, personal brand or a small business. We leave no one out! You should be warned, we can talk about social media marketing all day. So book in some time.

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