Online Retargeting Strategy Guide

Retargeting strategy – General


  • Document URLs
  • Business URLs
  • Content URLs

Targeting potential customers

1. Tech related to Home sites

2. URLs

3. SharePoint related content

4. Business interests

Case Study

Retargeting strategy for HR


Persona – HR

Statistics

•25 –45 years old

•Female

•Health conscious

•Educated

•Likes to read

•Interested in facts

•Psychology

•People interactions

•Emotional intelligence

•Time poor

•Drained from mediating conflicts

•Active on social media, especially 

1. Are you looking for a system to make sure employees are compliant?

HR

2. Are you looking for a system to help with employee engagement?

3. Are you looking for a system to help with employee 

Strategy

•Target market: HR

•Graphics: Who do you want to be like

•Copy: Ask a question + include facts

•Landing page: Infographic with CTA at the bottom –Rich, informational  content

•Color: HR -Purple for target market, to gain attention and to tie in with LiveTiles marketing efforts (recent booth and graphics have featured purple).

•Internal Comms –Blue for trust and orange for vibrancy/movement

•Messaging: Informational and showing authority in the field, whilst helping to solve the problem at the same time. ‘We hear you.’

Base concept: Base campaign on tried and tested sales techniques of asking questions. For example; Did you know……? Give the target facts inside the question.

Research + Podcasts:

Tony Robbins & Co. Why? To give a positive spin on the concept and to sell within a knowledge base angle.

Concept


Base concept: 

•Base campaign on tried and tested sales techniques of asking questions. 

For example; Did you know……? Give the target facts inside the question.

•Research tried and tested sales techniques to leverage what’s been done before.

What we want to achieve:

•We want viewers to feel we understand them

•To recognize something within themselves in the ads

•To help them solve a problem they have

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